Hailee Steinfeld USOC

The Road to Rio Tour

Team USA and NBC-LA’s The Road to Rio Tour highlighted Hailee Steinfeld’s “Starving” in all the on air (radio and broadcast television) leading up to the Rio 2016 games – as a paid sync! Fans experienced the spirit and excitement of the Rio Games with this promotional event in Venice Beach, CA. The event featured Team USA athletes, including Janet Evans, Greg Louganis, April Ross, Misty May-Treanor and Kerri Walsh as well as a live broadcast of the music performance (45M household). This was a team win!

Andy Grammer

Thanksgiving Halftime Performance

And it’s good! Andy Grammer scored big with his fun NFL Halftime performance on Nov. 24. During the middle of the Thanksgiving game between the Lions and Vikings , Andy broke out a medley of hits that left his fans feeling ‘Good To Be Alive.’

Andy Grammar serenaded Detroit Rock City during the Detroit Lions game against the Minnesota Vikings on Nov. 24, Andy started out laying on the turf, breaking into a version of “Fresh Eyes,” getting into formation with the Lions’ cheerleaders. Then, the singer rushed into a huddle of adoring fans that almost blitzed him!
What an uplifting, soulful performance! After switching into “Honey, I’m Good,” Andy finished the show the only way possible – with fireworks!

AC·DC Black Ice

Increased awareness.

For the release of the 15th album from one of rocks most hard-hitting bands, Pro Sports Music orchestrated an in-arena promotion with the NFL and NHL. 15 teams in selected markets participated and provided “sold-out” stadiums and arenas. By enhancing fan experience via promotions, fan contests, giveaways and cheerleader participation, Pro Sports Music dramatically increased the new album’s visibility.

In the first week of its release, Black Ice sold 1,762,000 albums.

Bruce Springsteen

Pumping up the crowd.

Bruce Springsteen is used to playing to sold-out stadiums and arenas, but this promotion had sold-out stadiums and arenas filled with baseball and hockey fans. And all pumped for the upcoming release of Bruce Springsteen’s latest album. Pro Sports Music worked with Bruce and his manager to solidify a relationship with Major League Baseball, the National Hockey League and Fox Sports. This kind of promotion was a first for Bruce, who controls 100% of his music, and he has NEVER allowed his music to be associated with any kind promotion. Through in-stadium promotions and giveaways, The Boss was very satisfied with the success of this relationship, and it led to his participation at the 2009 Super Bowl in Tampa.